Nordea Sweden is very focused on providing excellent customer service and handling potential customers quickly. By using Proxima, they have gained a platform that fits their needs and allows them to offer even better services. Kim Eriksson, Lead Generation Manager at Nordea Sweden, values the insights and understanding he gains with Proxima. This system has enabled Nordea Sweden to deliver exceptional services to their potential customers.
One of the main advantages of Proxima is that it provides Nordea Sweden with a strong local presence, which can be combined with central resources. Using advanced segmentation algorithms, the system can automatically route potential customers to the most appropriate local office based on their geographical data. This ensures that customers are served quickly, which is crucial in a purchasing process. 'By handling leads at a local level, Nordea Sweden can maintain a better understanding of customers' needs and respond quickly,' says Kim Eriksson.
Proxima is a platform that is scalable, allowing Nordea Sweden to adapt to changes in market demand. This is particularly important in industries where customer purchases often involve various stakeholders. The system provides Nordea with an overview of the conversion rate of potential customers and enables close collaboration with partners. This access to information allows Nordea to follow up on leads, make data-driven decisions, and adjust their strategy accordingly. Eriksson points out that the collaboration with Proxima Code has resulted in a customized system that meets Nordea Sweden's specific needs.
Proxima can be connected to all types of lead sources, such as web forms, customer centers, emails, and other types of sources. This ensures that Nordea can quickly organize and systematize all their leads in one place, providing a better overall overview. Eriksson notes that this enables bank advisors to access incoming leads early and immediately contact customers.
After Nordea Sweden saw the success Proxima provided, with good and detailed overviews of lead management, they integrated the system with Nordea@work. This has resulted in positive outcomes for handling their corporate clients. Nordea@work is a comprehensive service that offers tailored advice to business owners, management teams, and employees. By combining Proxima with Nordea@work, we achieve efficiency in handling corporate customers. The system organizes and systematizes all incoming leads, thus providing efficient lead management. With a simple contact form, corporate clients can quickly be contacted by a dedicated bank advisor who offers tailored solutions and advice on banking services, benefits, and compensation systems. Proxima has proven to deliver excellent results and ensures quick support for corporate clients, explains Eriksson.
Proxima uses a flexible model that allows Nordea to efficiently handle large volumes of leads from across the Nordic region. By adjusting resources like servers and storage as needed, the system can easily manage increasing demand without compromising performance. This enables Nordea to quickly and effectively respond to potential customers and provide better customer service to existing clients. The result is improved efficiency and productivity for the bank.
